Design For Today

'Design For Today' is a seminal 1965 short film directed by Hugh Hudson which presents us with an avalanche of good looking products all designed and made in the UK. Stylish, aspirational, it's a very high end vision of life but a highly desireable one: a pretty wife, a beautiful car, a high powered job in industry, aubergines for dinner, a Francis Bacon catalogue on the coffee table.

Made without narration as 'good design speaks for itself', it does, however, benefit enormously from a very cool Johnnny Scott soundtrack. An interesting aside is that the credits are read out, the only human voice on the soundtrack: I wonder if that's where Truffaut got the idea for the credits on 'Fahrenheit 451'?